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Well, yeah, everyone else is, too. They’re not gonna let Siri become any more woefully outmatched than it already is, so it’s either adapt or die. Microsoft killed off Cortana recently in favor of their AI program.
This is just self-maintenance, basically.
Chatgpt is what they said Siri was.
I remember when it was “innovate, not imitate”.😔
It was never really all that innovative a company. What Apple has excelled at in the past is making an idea really polished and well-integrated into the Apple ecosystem in ways that feel a lot more natural than most other implementations, to the point that it comes off as innovative - even if it's a feature everyone else has too.
The iPhone, for example, wasn't the only smartphone around when it released, and not even the most capable one. It was missing a ton of features BlackBerry had. Heck, it wasn't even the first touchscreen phone - that would be the IBM Simon, which came out in 1992.
But what the iPhone did was put it all into an attractive package that worked really well with Apple's services.
So I don't think the fact that they're following on LLM development instead of leading will necessarily mean Apple's version won't end up in the lead.
(Disclaimer: I'm not an Apple fan at all and think LLMs are a terrible idea for most implementations they're being put towards.)
Apple would be dead if it weren't for the iPod, which was just a nice mp3 player with a ton of marketing.
To be fair, that marketing was backed up by the fact that at the time, it really was one of the nicest ones on the market.
It basically allowed them to re-brand RSS feeds with audio files as "podcasts," too, and now everyone uses "podcasts" with no real notion what they actually are under the hood. That was something of a branding coup.
I'm not sure Apple has every really been that much about innovation when it comes to core technologies. Their business is at the product level, and given that generative AI is a product market still in flux it makes sense for them to dive into some exploration ... especially given that they're already a natural language AI assistance company.
The cofounder is famously quoted as saying "Good artists copy, great artists steal", lol
The cofounder is famously quoted as saying "Good artists copy, great artists steal", lol
Which, appropriately, is a quote he stole from Picasso.
