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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by [email protected] to c/[email protected]

62 comments fedilink hide all child comments

cross-posted from: https://lemmy.world/post/13903698

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 13 points 7 months ago

They keep adding more and more shit to the main screen too. I can't even turn off all the bullshit fake channels that are really just ads now. I used to have a muscle-memory pattern of hitting 3 buttons to turn my tv off when we finish watching a show or movie, and now half the time it opens some goddamned ad and the other half of the time it turns the tv off.

They force me to look at the damned screen to see what i'm doing and then i see these little shitty channels of whatever garbage they're trying to hawk now.