Turns out I'm well and truly behind the times...
https://en.wikipedia.org/wiki/Superloop_(company)
In June 2021, Superloop acquired Internet service provider Exetel for $110 million in cash and shares.
Exetel had been going steadily downhill since the death of John Linton (his blog was always a highlight back in the day -> https://johnl.blogs.exetel.com.au/ <- a super refreshing and honest look at the behind the scenes of broadband in Australia) but recently tried to sign up an NBN plan with them and it has become a total disaster. Tried ringing support to see what was going with our order and could honestly not understand any of the four support reps I got palmed between. Importantly, they could also not understand me apparently.
Cancelled that order (via email) and opted to try Superloop... only to receive an almost identical template welcome email. Uh oh. A quick Google and DAMMIT, I'm in the trap again.
Have been super happy with Aussie Broadband but given we need to run two connections (NBN + Starlink) just to ensure we can reliably stay online because HFC is a disaster in this area (like all areas probably) I thought I'd try a cheaper provider until the 250/100 plans are released later this year.
Clearly a mistake.
It's actually pretty great where I am. FTTP would be better, and considering I live like 20 m from the boundary of a major university I'm shocked that I didn't get FTTP, but HFC has been very fast and reliable.
Anyway if you're looking for a cheap but good provider, I cannot recommend Tangerine highly enough. I'm only on a 100/20 plan, but I genuinely do get those speeds or near enough to them during peak times, and the price was noticeably cheaper than what Aussie offered, at least when I first signed up.