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Renters, you too can get a heat pump — a micro one, at least
(www.canarymedia.com)
Technology for a Solar-Punk future.
Airships and hydroponic farms...
This is just a rebranding of a portable AC, which has always been a heat pump. Heat pumps are a trendy search term.
It's a rebranding, and allowing the heat pump to be used as a heating system; a fair number of units "with heat" use a resistive heater, as the article mentions.
Ah. I've had one in my garage for years that was a proper heat pump, but never branded as such. I'm in a cheap hydroelectric powered region though, which made these things make sense for a long time.