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Editing memories, spying on our bodies, normalising weird goggles: Apple’s new Vision Pro has big ambitions (theconversation.com)

submitted 9 months ago by [email protected] to c/[email protected]

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Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment” – that begins shipping to the public (in the United States).

The data Apple collects is not “consumer” data like the brand of toothpaste you buy. It is more akin to medical data.

For instance, analysing a person’s unconscious movements can reveal their emotional state or even predict neurodegenerative disease. This is called “biometrically inferred data” as users are unaware their bodies are giving it up.

Apple suggests it won’t share this type of data with anyone.

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[–] [email protected] 8 points 9 months ago

The largest differentiator to other devices by Apple really is the always-on cameras and the idea that you can/should use the device with always-on cameras in public. Otherwise Meta/Oculus have already done just as much as Apple has done here. Apple's entry into the market just heats up the discussion around the "Metaverse" again.

I work in the space myself and wearing a VIO system on your head can really give you a lot of health and personality information. The device sees your iris and can identify you. It can analyze your gait and with some "AI magic" even notice and detect movements of your extremities outside the visual field of its cameras.

Devices like these can also be helpful in the medical space though: Not just for diagnosing diseases in the brain or of the eyes, but also help with therapy of patients by augmenting reality with virtual content that can help. One classic one is Parkinson's patients who can walk again normally with some virtual visual guides on the floor.

Clearly that's not the main goal of Apple, and obviously not of Meta, but it's not all bad if used correctly. A privacy first approach is definitely necessary. And it's not completely true that M$ doesn't give a damn. With their Hololens they did for instance introduce a privacy preserving mapping and localization system. Nevertheless Apple has a good privacy track record compared to other tech companies.