this post was submitted on 23 Jan 2024
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"You will own nothing and you will be happy" - Some rich fuck
Ubisoft Says Gamers Should Get More Comfortable Not Owning Their Games
Ubisoft should get more comfortable with losing any significance they had in the industry. Compared to others in the rest of the industry they are small potatoes. They definitely don’t hold enough power to force a subscription service on to the market. Their market cap is less then $3 billion even Zynga is worth more.
Misinformation. An article not as blatantly trying to manipulate people: https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off?utm_source=twit
Its wild the difference 5 words make for a headline
It doesn't make a difference. He still wants you to get comfortable with that. It doesn't matter how he dresses up his sentences his thought process is the same, thats how he got to CEO.
But he's not CEO. He's the director of subscriptions at ubi, so of course he's going to push this line of thinking; his job depends on it!
The good news is that Ubisoft's stock fell ~10% once this soundbite took off, so hopefully other publishers read the room
The point of the dishonest article is to make you believe the CEO feels entitled to gamers becoming OK with subscription models. What he actually feels is a hope that subscription models will take off. It's rage-bait. Did it work?
That sounds like a distinction without a difference to me.
As I said, I didn't read that one, but I feel like it did do something to you so probably yes.
People keep pointing this out like it's some kind of misinformation.
The Ubisoft executive is saying gamers need to get comfortable not owning their games before subscription services will take off.
The Ubisoft executive would also very much like subscription services to take off.
QED the Ubisoft executive is saying "I'd really like gamers to get used to idea of not owning their games so our subscription service can take off".
It comes back to the same thing: Ubisoft is saying aloud what they want the future of gaming to be.
And please don't tell me you're giving them the benefit of the doubt, here.
The problem is people apparently haven't figured out yet how to read what the CEO of a for-profit company means when they say shit publicly about their services. Learn to read between the lines.
There's a mile of difference between saying "consumers need to get comfortable not owning their games" and "we want consumers to get comfortable not owning their games (but using subscription services instead)".
The former statement is extremely arrogant. The latter is just obvious. And it's reasonable even if you or I personally don't want to get our games on a subscription model - millions of people get their music through Spotify and it suits them just fine even though other people don't want that. So it's a way of straw-manning the people pushing subscriptions so you can hate them.
Thanks, I just linked the first article I found assuming it would be enough to get the point across, did it say something incorrect?
Ubisoft should get comfortable with the idea of going out of business. I refuse to buy anything of theirs or interact with their shit launcher. Bad practices and bad products combined mean bankruptcy and i hope it happens soon so decent companies can get ahold of their IPs and make some good games out of them because Ubisoft is clearly not interested in doing so
So you only buy a license? Like on Steam, Epic, and all the others? Shocking.
I think modern gamers are comfortable with this, they just haven't realised it yet.
Or they buy on gog. Then they really have ownership.
Oh they expanded that? I remember when it was just "You will own nothing".
The saying comes from an opinion piece that was sponsored by the WEF. You can read more about it on the Wikipedia page. The article presented a future where the climate problem was fixed because the entire economy was based on services instead of the production of goods. It certainly has some elements that could work, but also has relied heavily on the neoliberal “the market will fix it” mentality.
Are streaming services that different from cable TV? You're paying for access to new content. If you want specific content to own, don't they all let you buy them? I know I was able to buy GoT discs when I wasn't willing to pay for an HBO subscription. Has that changed?
yup, the very popular stuff you can usually (but not always) buy on disk. the less popular stuff you can sometimes (but not often) buy on disk if the creator really pushes for it
Difference is that most games made anymore are online access dependent even if they aren’t dedicated multiplayer only games. What happens when subscriptions get so low that upkeep is unprofitable? You lose access to a game that you’ve paid a lot of money for, for no good reason as online isn’t necessary but the studios rarely patch it out at game sunset
The HP guy said it out loud about their printers