this post was submitted on 17 Jun 2023
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"Defund the Police" was some of the worst branding/slogan I've ever seen. Like, opponents would literally just say "Can you believe they want to defund the Police?"
The actual ideas of the movement, like the program in this article, are great. They're popular, too. Demilitarizing the police has pretty widespread support.
But the first-glance impression of lawless anarchy that the "Defund" slogan brings up... You shouldn't need to explain why your slogan doesn't mean what it appears to mean.
That's true, but I'm not sure any amount of clever messaging would matter to something like 75% of the US population when they want less accountible, more militarized police. It's like the Kaepernick kneeling thing, no matter how respectful and polite you are, they don't want what you want..
Right but why would you get in your own way considering it's already an uphill climb?
That and "Black Lives Matter" were two incredibly poor branding choices at the same time. I couldn't understand why they needed to shoot themselves in their feet.