Twitch Star XQC Signs $100 Million Deal With Rival Platform (www.nytimes.com)

submitted 2 years ago* (last edited 2 years ago) by [email protected] to c/[email protected]

63 comments fedilink hide all child comments

After dealing with lots of bad PR from terrible decisions, Twitch now has to deal with one of its biggest streamers moving to another platform, Kick, with a deal larger than those of most athletes

you are viewing a single comment's thread
view the rest of the comments

[-] [email protected] 3 points 2 years ago* (last edited 2 years ago)

Mixr had exclusive contracts with the streamers they bought. Meaning they could only stream on Mixr.

Interestingly, Kick is going for a different approach with non-exclusive contracts, allowing XQC to stream on all other platforms as well. It sounds crazy when they’re spending $100 mill, but they’re betting on being able to bring users from other platforms over time, rather than just expecting the audience to all move over at once.

this post was submitted on 16 Jun 2023

55 points (100.0% liked)

Technology

38765 readers

189 users here now

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 3 years ago

MODERATORS

[email protected]