no other chocolate spread tastes nearly as good

That's because it isn't a chocolate spread, but rather a nut and nougat spread.

Trader Joe's would like a word

This is very true.

It actually has very little chocolate in it, that's why. It was made (i think) during WW2 when chocolate was in short supply, so they came up with a way to stretch it, by mixing a bunch of hazelnuts (and w/e else is in there) with it.

I live in France and there are lots of brands that are exactly like Nutella, or even more tasty. Nutella is cheaper yet.

The Kraft one isn't half bad

But then note I said "isn't half bad", not that it's great. But I'd say it works in a pinch, or if it's on sale...

The Kirklands one is good, but doesn’t hold an emulsion. And trying to stir a 3000 litre tub of “hazelnut spread” to re-emulsify it isn’t on my list of desirable morning activities.

For nougat, the Milka stuff is better. If you want real chocolate, take Caotina.

no other chocolate spread tastes nearly as good.

I could eat that as the fucking Whine Poo eats the honey ngl.

I used to agree but after finding Kirkland hazelnut spread at costco i've switched to that. Its palm oil free and every bit as delicious as nutella.