Gamers lose when the store shuts down and you lose access to all of the games you got for free, or worse actually paid for.

ESG losing money is great for me just on principle, Tim Sweeney can go fuck himself.

Consumers also won when a Walmart would open up in their neighborhood and run the local stores out of business by selling everything at a loss.

Of course, once the competition was eliminated, Walmart stopped selling things at a loss.