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Bets on the next one? (startrek.website)

submitted 1 year ago by [email protected] to c/[email protected]

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[–] [email protected] 6 points 1 year ago

Based on my experience working with PR teams and executives - you probably had a bored PR team that wanted to do something that feels important or relavent, and they pitched it to the exec team in a way that made them feel all important and excited (they probably threw in the phrase "lifestyle brand" a few times), so they went with it against all reason