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You may have seen this manufacturers trick
(lemmy.world)
Out of the packet with a divot taken out. Makes it look just the same size. I'll be comparing weight in future.
So they took 100g away in total I assume as a lot of images online are showing each bar used to be 125g not 100.
I hate when things are subtly reduced when they think we'll not notice. I'm glad Lemmy is not that way. For, speaking of images, here is a link to my original picture. You may notice that the copy held in this thread has grown by 15kb. Well done Lemmy - no shrinkflation here.
It was so disappointing when, after years of proudly stating that, unlike other brands, their multipack bags were full size, Seabrook crips quietly reduced their multipack sizes down to 25g.
Iceland frozen chips used to be 2.55kg for £2, then they reduced their bag size down to 1.5kg but kept the same price and the same "big value" design. Yeah, you didn't even do a good job of hiding it, Iceland.
Wait until you see the PepsiCo snacks price/size adjustments.
Don't ask me how I know. I don't work in the industry. Nope.