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Instagram’s Twitter competitor, Threads, briefly went live on the web - The Verge
(www.theverge.com)
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I think the real concern should be that they'll make it really easy to get on board with, until almost nobody is creating accounts directly with federated instances. Once they have enough penetration, they'll defederate and force people to choose; them or the Fediverse.
it's called Embrace-Extend-Extinguish and yes, that's what people are concerned about.