I boycott things all the time. I also have friends who seem to not care at all. One of my friends considers herself really politically minded, but still eats at McDonald's, gets her daily Starbucks, orders on Amazon, shops and target and uses ChatGPT as her therapist. I've tried to point out the irony, but she gets incredibly defensive. I think some people don't care about anything but convenience. In this day and age, with social media, it made everyone the star of their own personal movie in their head. If things don't directly impact them, even if they like to talk the talk, they're not willing to walk the walk.