Yes! Or even just any limits on targeting granularity. Like "show ads for my nail salon to all the women in a 3 mile radius" seems fine. But "show this ad to women aged 33 who have 3 cats and who have been to Kohl's twice in the last month and have watched at least 30 seconds of videos about Charlie Kirk" is just fucking insane, and they go even farther than that.

I mean yeah it’s the old way to serve ads but it’s incredibly inefficient. Even an example as broad as sports.com, ESPN+ might want to advertise but they only offer their service in the US. They don’t want to pay for impressions from users in France, so a minimum would be geo targeting based on IP.

When you get down to medium and small business, I could have some watches to sell to sports dudes, but my campaign budget is $10,000 so I would only target men 40+ because 20 year old college football fans can’t afford the product.

I don’t like the ad ecosystem but people generally don’t want to pay subscriptions for websites but like the publisher’s content. Publishers gotta get paid somehow.