896
Google quietly changes privacy policy so your Gmail and Photos could be used in targeted ads - Dexerto (www.dexerto.com)
submitted 1 day ago by to c/technology@lemmy.world
146 comments fedilink hide all child comments
 

Google has updated its privacy policy to allow personal information from Gmail, Google Photos, and Drive to potentially be used for targeted advertising, raising new questions about how the company handles users’ private data.

The change, which took effect on October 16, introduces a significant exception to Google’s previous promise that it would not use content from these services to personalize advertisements.

As first spotted by Android Authority, the updated policy specifically affects users who connect their personal information to Google’s AI-powered services, including Search and Gemini.

you are viewing a single comment's thread
view the rest of the comments
[–] -3 points 8 hours ago (2 children)

TV and Radio ads are somewhat targeted because at a minimum your location is known, either within the radio tower reach or the channels you have access to and/or geolocation your TV provider has access to.

Monday Night Football does not show the same ads in every region. Some are national and others are local, there is still some programattic at play. If you watch through a smart TV you’ll get CTV ads for sure.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 1 point 1 hour ago

    You can still target ads based on location, but you do it through targeted content like they used to, which also g9ves us more diverse content.

    When a local business wanted to put an ad out and didn't want to go nationwide, they'd advertise in the local paper. Now they just pay Google to target people, which is why 90% of local news has died.

  • permalink
  • fedilink
  • source
  • parent
  • [–] 2 points 2 hours ago

    A mix of both would be great. Something where your target your ads based on the content only, like the old days, and you don't need to know your customers at all. Only what you guess they're most likely to be interested in.

    Put gaming ads on twitch streams, or pay a youtuber to be a sponsor. They're plenty of ways to "target your ads" while not needing to gather all the information you can possibly gather on every single individual in the world

  • permalink
  • fedilink
  • source
  • parent