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Google quietly changes privacy policy so your Gmail and Photos could be used in targeted ads - Dexerto (www.dexerto.com)
submitted 18 hours ago by to c/technology@lemmy.world
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Google has updated its privacy policy to allow personal information from Gmail, Google Photos, and Drive to potentially be used for targeted advertising, raising new questions about how the company handles users’ private data.

The change, which took effect on October 16, introduces a significant exception to Google’s previous promise that it would not use content from these services to personalize advertisements.

As first spotted by Android Authority, the updated policy specifically affects users who connect their personal information to Google’s AI-powered services, including Search and Gemini.

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[–] 13 points 2 hours ago (1 child)

I mean yeah it’s the old way to serve ads but it’s incredibly inefficient.

Why do we have to make advertising efficient?

Personally I think advertising needs a LOT more regulation.

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  • [–] -3 points 2 hours ago

    The entities paying for the advertising demand it. It could be untargeted but the conversion rate falls so the ROI of paying ads is less, leading to less to spend per campaign.

    Publishers can show the untargeted ads but they get paid less per impression.

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