I think the technology was never really the problem, it's the monetization. There should've been strict data protections from the start and ads should've been banned a century ago. Then companies couldn't get users addicted on 'free' products making money by secretly selling their data. It would've meant having to provide a real service to users they'd be willing to pay for. This would disincentivize enshittification because a worse product would actually result in customers leaving for competitors.
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