lots of food products taste boring in the west because
we've been told that stuff that tastes good is probably full of additives and therefore bad for your health (think of all the chemicals!)
and because of the same christian mindset that got us the cornflakes:
Cereal would create fortunes and create multinational companies that we still know today. But Dr. John Harvey Kellogg , the inventor of corn flakes, did not care about profits. For him, cereal was not just a health food because it would improve Americans digestion. He believed a diet centered on bland foods like cereal would lead Americans away from sin. One very specific sin: masturbation.
