Pantone 448 C (the "ugliest colour in the world") (en.wikipedia.org)

submitted 5 days ago by rbn@sopuli.xyz to c/wikipedia@sh.itjust.works

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I just learned about this colour in a documentation about the global tobacco industry. In several countries this color is mandatory for the packaging of all cigarettes that are being sold to make the design less appealing.

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[-] ThrowawayPermanente@sh.itjust.works 3 points 5 days ago

It's also the most effective camouflage color. Imagine you're wearing this from head to toe and a fascist (known for their fashion sense) has you in his sights. Does he drop the hammer on you, or does he think to himself 'the worst thing I could possibly do to this guy right now is let him continue to walk around looking like that'.

this post was submitted on 11 Aug 2026

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