They don't care because they have legions of fans who say "well at least it's not Xbox."

This is how an advertising company sells phones while competing with a computer company. "Sure, my phone runs spyware, but at least it's not an iPhone!"

I don't wanna say "people are stupid," but they are easily misled. And, also, to be fair, Steve Jobs kind of started that bullshit, only releasing the iPhone (initially) on a few carriers, and threatening to spend Apple's entire net worth to stop people from using Android. Steve Jobs also did a lot of dumb and downright bad shit. He was not a nice guy. Most of Apple's biggest fans realise this.