The brown paper bag is so nobody knows that you're drinking alcohol.

That could be ANYTHING you're drinking from a brown paper bag. You could be drinking arizona iced tea. You could be drinking coke. You could be drinking malt liquor......I mean no, not that. It was just...uhhhh......something else.

Yeah. You totally bought it. Nobody knows I'm standing outside this corner store, having not bathed in months, drinking malt liquor from a baggie.

See? The brown paper bag WORKS!

Thats how they sell it. If you buy alcohol, its required to be bagged for some reason. So when you buy 1 drink from a gas station or a liquor store, the brown paper bag is required.

But as the other person said, it does technically cover the label, so it could be anything

Here's Western District commander Bunny Colvin on the importance of the brown paper bag to civilization.

How? They're being herded. It's very orderly.

That's true, it is not legally required where I live, but it is still customary.