Hinge, Tinder, OkCupid, Plenty Of Fish and others are owned by one giant company called Match.com. You are not ugly, a monopoly just puts you down the pile by algorithm to prompt you to pay to increase your chances of more likes (that's not to say that making your profile look good doesn't matter). There are independent dating apps like Coffee and Bagel and Bumble, but either those apps don't have many people or copying Match's anti-consumer behaviour like Bumble does.