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Go woke, get rich: why rightwing hate campaigns don’t affect the box office
(www.theguardian.com)
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this post was submitted on 27 Jul 2026
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Turns out just because a slogan rhymes it doesn't mean it's true
Yes, but what if I REALLY BELIEVE something is true. That makes it true right?
/s
At this point, getting the standard high-profile screamer streamers whipped up into apoplexy is just part of the marketing strategy.
"Woke" is just the new Rage Bait that a marketing company can use to raise its profile. And conservative pundits are more than happy to play along, because "Listen to Tucker Carlson review Christopher Nolan" only ever benefits both Carlson and Nolan.
There are better movies than Odyssey in theaters right now that will be far more Woke/Based and get far less attention, simply because they don't have the marketing budget to kick the Internet Ant Hill. Even if we're stuck on remakes of Greek Tragedies, I had way more fun watching Hadestown.