Not sure there's much to understand.

They are two genuine guys from the extended Montreal punk scene making super diy rock. They like micro tonal stuff, so they make micro tonal rock. They have silly outfits because it's fun to make your friends laugh and be goofy, and also because it protects privacy and creates a cohesive world.

The centralised internet is stupid so algorithms designed for virality and capturing attention picked up on them through some kind of fluke and now they are known throughout the world.

They are great and talented, but there's no reason more people should know of them more than of Lipona, New Junk City, Catbite, Oh The Humanity! or any of the myriad other great punk and adjacent bands out there.