Also not really into cars, but I think it has to do with the fact that people who know nothing about cars think it's one of the best cars ever or something (mostly due to marketing aimed at machismo and shit). But if you start learning about cars there's probably much better, more enjoyable rides out there, probably for much cheaper (since they're not purely about marketing and image).
Please take all of this with a heaping pinch of salt and anyone who knows better is more than welcome to correct me or add to what I said if I missed the mark completely.