I found their full throated jump onto the OpenAI Sora boat particularly egregious.

Here’s a company that could do machine learning right.

They have:

• Cash.

• An ocean of clean, high quality material they own; no need to steal to train.

• Animators, editors, plenty of staff to help.

• “Family safe” trust with a whole lot of people.

They could have trained their own models from scratch, on modest hardware, to do stuff that’s actually neat, like supplement production or make interactive comics or something, yet…

They used precisely none of that.

Instead, they jumped on the Tech Bro train and licensed the gross abomination that was Sora for short video prompts?

I literally do not get it.