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I regularly read books in English and then in their French translation, out of curiosity. It happens less often the other way around (because there is, sadly for the US, a lot less French authors being translated into English) but I'll do it on occasions. I don't focus much on the cover, to be honest.
Why can the title be so different once translated (not all the time)? For the same reasons it a movie title can be so different too, I suppose: market studies and cultural context. The same with the cover design: what sells in the USA probably would not sell that well in a few European countries.