Eric Migicovsky, leader of the revived Pebble, is making smartwatches for himself. You're just along for the ride.

"Apple makes it incredibly difficult for third-party devices to interact with things like iMessage or Siri or any of the built-in features on iOS," Migicovsky told Gizmodo in a freewheeling video interview. "And that sucks. That sucks for competition. That sucks for innovation. That sucks for price."