370
Ferrari marketing boss quits just weeks after EV launch backlash (www.bbc.com)
submitted 2 months ago by to c/technology@lemmy.world
159 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] 4 points 2 months ago (1 child)

Tbh I don't know high-end cars well enough to tell the difference. I thought some of the older Ferrari designs had that angular front, though?

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 10 points 2 months ago (1 child)

    That was in the 80s when everything was angular. Lamborghini kept that going while Ferrari trended toward pointed front bumpers, rolling curves, and a bigger back end. The quintessential Ferrari is the 2002 Enzo Ferrari and this borrows non of the design elements from that.

    Don't get me wrong, I actually don't mind the design of the Ferrari Red Luce. The other colors look horrendous for some reason, but the red works for me. If I were nitpicking though, I think they could have slimmed down the chassis, gave the front end a bit more aggressive point, and reworked the back end to not look so flat. The designer is a former Apple guy and I think it shows. Purists would have wanted something bold to showcase a new era for Ferrari I think.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 1 point 2 months ago

    Ah, gotcha. I didn't realize they had an external designer for this, but I can totally see Ives' touch now that you've pointed that out. It seems like a really odd choice to use an external designer with a very different design ethos on a product that is to launch that new era. I could see it as a one-off collaboration where they go "Look, we let Jonny Ives design a Ferrari!", but this is the foundation of a new category of vehicles for Ferrari.

    The fact that this new vehicle doesn't lean on the brand's own history and design ethos tells me as a consumer that Ferrari either doesn't have faith in its own design team anymore or is run by a bunch of out-of-touch executives who have no clue what their market wants. Either way, it's pretty damning.

  • permalink
  • fedilink
  • source
  • parent