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My point is that you can't take the price out of the equation. If your standard for "potential customer" is everyone for whom a Steam Machine would be an upgrade, that's not a useful metric in my opinion. As many of those either can't afford to pay that much or wouldn't want to pay it for an upgrade they don't necessarily need. Dota plays just fine on older systems. My initial statement was in the context of the pricing, not "I wonder if anyone would get it if it were $100".