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Roku OS’s home screen now features a large, permanent ad
(arstechnica.com)
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this post was submitted on 27 May 2026
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I thought it's always been like this? No?
Yep for like 10 years at least
Back when it was only Roku boxes, I don't recall any ads at all on the home screen. Then when I got a TV with Roku built in, I recall it also being zero ads. That was like 10 years for the Roku TV where it still had no ads on the homescreen of the RokuOS. Then they added that big right banner ad. It was that for a number of years and then they added a row at the top advertising some streaming apps. Then they started this beta program for the new layout and they jacked up the size of the content advertisement space and pushing your stuff further down where your cursor focus defaults at when starting the TV/Roku. The expanding presense of advertisement icons have been pretty rapid.
Roku used to be have no advertisements. Then they started trying to be a digital storefront for movies/tv and that was just a button on the side list menu. Then they started adding advertisements more and more
Sounds like cable tv. No ads to making as much profit as possible