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At Kawasaki’s ‘penis festival,’ phalluses are vessels of compassion
(www.japantimes.co.jp)
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Call me cynical, but I assume such corporate "support" comes from the same places that made women, and - to a lesser extent - PoC "welcome": the realization they were leaving money on the table by excluding them. They still aren't fully welcome (women are doing noticeably better than PoC in the corporate boardrooms, but they're both still marginalized), but their dollars sure are.
This is notably a shrine not a corporation. They do rely on donations, but Japan isn’t exactly the most tolerant of LGBT people’s so that could harm them more than help them with getting donations.
Also apparently all donations received during this festival go towards HIV research.
That's good to know - thank you.
My comment was specifically referring to the quote from the comment above mine, however.
I agree with your stance here; Businesses supporting queer values does smack of good pr, but if they want to get pr by materially supporting victims of disease, that's okay in my book.