Verizon and AT&T are some of the worst services for deals, but they are the most popular here so most people don't bother looking for anything else. I got my parents on google fi and they got 2 new phones for free (i think pixel 8) and costs them $50 per month for the 2, not unlimited but they dont use much since they use home wifi for 90% of the use and if they do go over the limit its just $10 more that month.