Americanism? Force them to say they're anti-american? On the other hand, they say they're anti-anti-fascism, so maybe that won't work.

But I think there is something to the idea of taking progressive ideas and wrapping them in a thin layer of american exceptionalism to get certain kinds of people on board. Don't say "recycle to save the earth". Say "only in AMERICA can we turn trash into COOL SHIT. FUCK YEAH! AMERI-CYCLE YOUR SHIT"