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[-] davetortoise@reddthat.com 253 points 1 week ago

Hi this is a relatively new form of 'ragebait' ad which is designed to be shared on social media by people who hate it.

The vast majority of people think it's disgusting, but it gets shared around enough that the CO's which they're actually marketing to will see it and be tempted.

Please don't give it the attention it wants.

[-] saimen@feddit.org 28 points 1 week ago
[-] Phantaloons@piefed.zip 0 points 1 week ago

Came here to post the same.

[-] Mwa 7 points 1 week ago
[-] davetortoise@reddthat.com 14 points 1 week ago

Yes. It loosely fits into the category of viral marketing, which usually tries to exploit positive emotions to spread brand awareness (eg. through memes), but in this case they're achieving the same effect by harnessing people's anger at the state of the world. It's a little dark!

[-] theotherdude@piefed.social 5 points 1 week ago

Hate drives post interaction more than any other emotion, advertising is now all about online post interaction because it’s where many people shop now. Anytime you feel upset at an Ad it means it worked because you thought about it.

[-] DarrinBrunner@lemmy.world 6 points 1 week ago

Maybe this should be the graffiti

[-] naeap@sopuli.xyz 2 points 1 week ago

Well, shit
772 upvotes at the moment I'm replying
And I fell for the rage bait too
Seems to work too well...

[-] FenrirIII@lemmy.world 1 points 1 week ago

I doubt there are any CEOs on Lemmy

this post was submitted on 09 May 2026
944 points (95.6% liked)

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