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"Call us for pricing"
I can’t believe that marketing people are this fucking stupid.
Like, full-on knuckle-dragging morons.
They intentionally drive away more paying customers than they could ever “channelize” with this method.
Because most people realize that prices are only ever hidden for malicious, anti-consumer purposes.
Thats for every industry. The burger van with the prices in micro-text behind the guy asking what you want and you better hurry up cause theres a queue
Your example can be wholly explained by inadequate knowledge of visual design (UI/UX, to be specific), especially from a consumption/access position. That’s a technical outcome which is a result of ignorance or failures, not a sales outcome from an explicit strategy of obfuscation.
To put it another way, people making too-small signs for their yard sale that drivers just cannot see at speed, is not the same as companies going “call for pricing”. That would be the same as signs saying, “call us for the yard sale address”. The former is wholly unintentional and borne out of ignorance, the latter is completely intentional anything but accidental.
Aaaaaand tab closed.