Question is, why are they running this campaign? A general “we don’t like the idea of people not fitting in our little box” attitude seems like a very weak motivation for something with such a low visibility/ask. Is there sone state funding streams for ND services they want closed out of neoliberal austerity?

Or maybe this isn’t adopting the detransition playbook, it is the detransition playbook. There’s an established correlation between autism and transgender identity, so creating a narrative that there’s an epidemic of autism misdiagnosis, suggesting ND isn’t “real,” then piggybacks into, trans identity must not be real as it’s part of the same “misconception.”