Why does a US fast-food burger have double the ingredients of the exact same burger in the UK? The answer isn't just a difference in recipes—it's a calculated business strategy.

In this video, we break down the 1958 FDA "GRAS" loophole that allows corporations to self-approve thousands of food chemicals with zero government oversight. We also pull back the curtain on the $40 billion shadow industry of flavor engineering, exploring how companies calculate your exact "bliss point" to keep you craving ultra-processed foods.

Uploaded to YouTube by Plain Capital.