Especially given that a lot of us are interested in content filtering, just that we want to be in control of what we're subjected to, cf adblockers.

I'd be super fine with it if I could tune, say, the YouTube app on our TV to not subject me to ads for illegal gambling sites, fossil fuels, vacations in authoritarian regimes, etc.

But that's exactly what they don't want us to have control over, because that means lost income.