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this post was submitted on 24 Feb 2026
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amazon marketing basically put all their advertising budget by making mr beast create an event themed around it, and most people didnt get the memo that it was an actual game.
if you dont watch him, or know someone who watches him, you basically would have never known. similar to how most pc players werent aware of concord at launch because its only advertisment was if you happen to watch state of play, a sony event.
I’m a millennial and had never heard of or seen Mr. Beast until he had that controversy around the same time he started launching shitty foods, which was enough for me to be like “don’t care for anything this guy’s involved with moving forward.” and have since then not even seen ads for anything he does except maybe once? before a Fallout episode.
They must have their targeted advertising on lock ‘cause I guess they got the message from my lack of interest that I’m not in his demographic and aren’t advertising to me.
The first and last video of his I saw was this one: “You’ve seen the dystopian horror Squid Games where a crazy rich man uses his money to put a bunch of poor rubes through a series of deadly games for the amusement of spectators? Well now I, a crazy rich man, have used my money to put a bunch of poor rubes through a series of ~~deadly~~ games for the amusement of spectators! I couldn’t do the deadly bit because the laws don’t let me yet. No, I couldn’t say what the lesson from the show was. Probably ‘wouldn’t it be cool’.”
He’s got those dead eyes.
Millennial also. Mostly know Mr. Beast aka Jimmy Donaldson for denying contestants female hygiene products, running illegal sweepstakes, and torturing Jake Weddle with 24/7 lights on sadistic exercise challenges and damaging his long term health while teasing more prize money for a video that was never released.
Millennial also, very glad not to have Mr. Beast advertised to me. I had one glance at that mf and I knew he's just doing it for the money. Phony ahh bish.
Isn't that what all YouTube sponsorships are? Doing it for the money.
Well yeah, sponsorships. But all his videos are for the money. Only. And all the controversy around him doesn't sit well with me. I watched his former employees say some pretty damning things. And showed some pretty damning footage.
Claims to be a millennial then uses "ahh" like a 14 year old girl on ticktock. Something here is fishy.
I denounce your claim of millennial status. No self respecting depressed millennial would be caught dead using Gen z brain rot algospeak
no depressed millennial has any self respect to begin with
Can't afford to rent any self respect
But our irony is on fleek
We millennials have been relegated to the kids table so long we're fluent in Gen z slang
I use it ironically.
I assure you I was blowing into my NES and N64 cartridges like every other millennial.
I'm not depressed though. Doing very well. I'm not American, so maybe that helps my chances in life.
mr beast was so cringey when he did that cringey "al qaeda in a cave like skit commercial" with him and other influencers being forced to eat his poisonous food.
That makes a lot of sense.
I don't watch mr beast or know anyone who does and I've never heard of this game until now.
plus people are getting turned off by mr beast and his content/ behaviour too. and the cringey DIY commercial he did with lunchly.
Wait you are telling me that the very generation of kiddos who find Mr Beast amusing and enjoy spending their free time watching others play video games didnt end up playing the video game that was heavily marketed towards them?
I'm sure Amazon will be giving the pink slip to a few people and they've really earned it.