It is not a new problem and that has been the case for a long time. But it's a good visualization of it.

Everyone in a company has their own goals, from the lowly actual worker who just wants to pay the bills and spend as little effort on it as possible, to departments which want to justify their useless existence, to leadership who mainly wants to look good towards the investors to get a nice bonus.

That some companies end up actually making products that ship and that people want to use is more of an unintended side effect than the intended purpose of anyone's work.