link to archived Reddit thread; original post removed/deleted
When I approached the head of the team that constructed the tool after the meeting and shared the inaccuracies and my concerns, he told me that he’d rather have more data fluency through the ease of the tool and that inaccuracies were acceptable because of the convenience and widespread usage.
"I prefer more data that's completely made up over less data that is actually accurate."
This tells you everything you need to know about your company's marketing and data analysis department and the whole corporate leadership.
Potemkin leadership.