Yep, without analytics you at least are likely going on anecdotal feel for things which while woefully incomplete is at least probably based on actual indirect experience, like number of customers you've spoken with, how happy they have seemed, how employees have been feeling, etc.
Could be horribly off the mark without actual study of the data, but it is at least roughly directed by reality rather than just random narrative made by a word generator that has nothing to do with your company at all.