You're combining the two Kellogg brothers. One thought that pleasure was sin, and that a good diet should be as bland as possible to maintain piety. The other thought his brother's cereal tasted like shit and was really hard to market and sell, until he added sugar and salt, then subsequently became filthy rich.

And both were done with the goal of reducing masturbation.

Knowing better has a full day's worth of content on this, if you'd like to know more

? I thought both Jackson and Kellogg didn't like sugar? Kellogg even believed excitement caused masturbation, and wanted bland unexciting food was the way to go. That and dick piercings that would make erections painful.

Yeah true but it’s so fucking good sometimes

Kellogg's theory was that bland foods that were full of fiber would stop people from masturbating.

Because he didn't approve of that kind of icky nonsense.

So I think the sugar came later.

I think Graham of Graham crackers was working with a similar concept.

I'm always blown away by these tiny cookies. They came after me and bought them for fun once. I couldn't even eat them, they are beyond sweet. Eat some cookies for breakfast fatso