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Around 2010 I was going through a traditional Irish music phase. I remember listening to Pandora while eating my lunch and after the song "Finnegans Wake" I got an advertisement for "Funerals starting at $900 in the {where I lived} area".
I understand why it was suggested, most people listening to The Dubliners are probably 30-40 years older than me. It also made me laugh to imagine some sales guy going to a funeral home and pitching advertising as a way to drum up more business.
It's brilliant audience choice, though. Fully 100% of Spotify listeners are going to die.