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Every time
(thelemmy.club)
Inspired by this post about W and this post about a crazy person wanting to "make a reddit alternative".
Edit 2026-01-25: and this post about a Palestinian social network.
If they have money to waste on building a new platform, they have money to put into a instance and press releases for it.
If you have money to blow on a press junket, that implies you got venture funding. If you got venture funding, that implies that you had to promise them how you were going to screw your users over in the long term and capture them in a walled garden of extraction and exploitation. Hope this helps