Meanwhile, the ad companies do not care.

The right wants to claim these companies are on their side. The companies aren't on their side, they're not on anybody's side. If they think they can generate more sales with a fat, black model in a bikini, they'll do it. If it's a thin trans model, they'll do that. If it's a slim blonde with big tits and a swastika tattoo, they'll do that instead. Whatever moves product.