If you have an account in any European bank, you can pay by bank transfer or SEPA in basically any European business, and often it's their favourite way to do it because there is no commission. I don't know country by country, but in Germany the standard for payment system is Girocard which is German payment processing, and the cards usually come equipped with both it and some American standard like visa and mastercard, but a lot of people opt out, if they don't care about payment outside of Europe.
Any car rental worth it's salt in Europe will accept some form of SEPA, but also, renting a car is not an essential part of people's lives here, so it's not even something people care about that much
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