Gradually. You don't have to get all your friends off Meta right now. Maybe some of them will, and they might push their friends to ditch meta as well.

Just keep trying. But totally alienating your friends also won't do much good for the whole perception of the movement. Becomes a lot easier to just think of that weird guy who won't talk to us anymore because of some app, rather than what it's actually about.

I feel like I worded that really badly, but I hope my point comes across.